Episode 12

SEO tips for Beginners: Expert Insights from Sarah McDowell for Amplified Reach -12

Curious about how to make content more discoverable? Join Shawna Rodrigues in a valuable discussion with Sarah McDowell, an expert SEO Manager and host of "The SEO Mindset." This episode unpacks essential topics such as content repurposing, keyword strategy, and the often misunderstood world of Search Engine Optimization. This episode starts at the basics and builds, so if you are looking for SEO tips for beginners - start here. Shawna and Sarah also touch on other important tools for solopreneurs such as taking holidays and highlight how taking breaks can fuel creativity and productivity. Sarah offers invaluable advice on optimizing your website and shares her favorite SEO tools that can revolutionize your entrepreneurial journey. Don't miss out on this blend of expert insights and personal anecdotes designed to make maximum use of your time as a solopreneur and amplify your reach to grow your business and create client connections without draining more of your time and energy.

Learn about Sarah McDowell:

Sarah McDowell is a seasoned digital marketing professional with over a decade of expertise in search engine optimization (SEO). Currently she is a freelance consultant offering digital marketing and podcasting services, she also launched her own recording studio in the heart of Worcester, in the UK. A dynamic force in the podcasting world, Sarah is an accomplished podcaster and international speaker. Her podcasting journey includes four successful shows, beginning with the SEO SAS podcast in 2019 and most recently launching The SEO Mindset in 2022.

Her speaking engagements have taken her to prominent industry events including Podcast Movement in Dallas and BrightonSEO, where she shares her insights on various digital marketing topics. Adding to her impressive portfolio, Sarah has expanded into book authorship and serves as an industry judge. In 2023, she co-founded the West Midlands Podcast Club, creating a vibrant community where podcasters can learn, connect, and enhance their podcasting skills.

Connect with Sarah McDowell:

Websites: https://theseomindset.co.uk/ and https://lyrebirdstudios.com/

Twitter: @SarahMcDUK

LinkedIn: https://www.linkedin.com/in/sarahmcduk/

Instagram: https://www.instagram.com/sarahmcduk/

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About the Podcast

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Authenticity Amplified
Successful Marketing Strategy, Mindset, & How to Grow Your Business for Purpose-Driven Solopreneurs

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About your host

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Shawna Rodrigues

Shawna Rodrigues helps purpose-driven solopreneurs connect to their ideal clients through podcasting. At the base, she is a Podcast Strategist who stumbled into podcasting by her love of talking and her desire to make an impact. Her top-rated podcast, The Grit Show, is where it began and creates a community around purpose, alignment, and growth. After learning the abysmal fact that women host less than 1/3 of podcasts, she founded the Authentic Connections Network where she and her team help guide women through the journey (while handling production) of launching their podcasts. In this work, she realized she wanted to go further upstream and support solopreneurs to build solid businesses and her latest podcast, Authenticity Amplified, and the Solopreneur Sisterhood community came into being. She is a purpose-driven solopreneur who knows this road and the many hats it takes to build a successful business. Her growth mindset, decades of building communities, and supporting others, paired with her gifts of expert guests and constant need for creative marketing strategy set her up well for these opportunities. Find her on Instagram- @ShawnaPodcasts and @37by27.