Episode 9

The Magic of Messaging as a Cornerstone Business Growth Strategy -9

Join Shawna Rodrigues and Wendy White as they tackle the secrets to building a standout business through clear and compelling messaging. Wendy shares her unique journey from New York City to Ecuador and Spain, detailing how embracing her unique gifts led to her success. They discuss the importance of rejecting one-size-fits-all marketing strategies to truly connect with your ideal clients. If you’re a solopreneur or entrepreneur seeking sustainable business growth, this conversation on clarifying your brand message could be a game-changer. Wendy has a fabulous trick to discover why you stand out that uniquely transcends any other advice you've heard. You'll be surprised at what it has Shawna sharing. Is it possible that a podcast strategist doesn't think you should start a podcast? Shawna and Wendy offer actionable tips on how to build visibility while avoiding burnout. This episode is packed with insights on entrepreneurship, authentic marketing, and the power of clear communication. It’s a must-listen for anyone looking to make a meaningful impact in their business.

Wendy White is a Messaging & Client Attraction Strategist for coaches and consultants who are ready to become thought leaders. Since 2014, she’s taught thousands of entrepreneurs to pinpoint what is truly special about them and compelling to their audience so they can confidently communicate their unique genius with messaging that sings and sells.

Wendy spent over a decade in international sales & business development helping small businesses make a big splash and land clients in extremely competitive markets in the U.S., Latin America, and Europe before taking this expertise online. Today, she is based in Vermont with her husband and two vicious, killer mini-dachshunds.

Connect with Wendy White

Linked In: wendywhitebiz

Instagram: @wendywhitebiz

wendywhite.com

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About the Podcast

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Authenticity Amplified
Successful Marketing Strategy, Mindset, & How to Grow Your Business for Purpose-Driven Solopreneurs

About your host

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Shawna Rodrigues

Shawna Rodrigues helps purpose-driven solopreneurs connect to their ideal clients through podcasting. At the base, she is a Podcast Strategist who stumbled into podcasting by her love of talking and her desire to make an impact. Her top-rated podcast, The Grit Show, is where it began and creates a community around purpose, alignment, and growth. After learning the abysmal fact that women host less than 1/3 of podcasts, she founded the Authentic Connections Network where she and her team help guide women through the journey (while handling production) of launching their podcasts. In this work, she realized she wanted to go further upstream and support solopreneurs to build solid businesses and her latest podcast, Authenticity Amplified, and the Solopreneur Sisterhood community came into being. She is a purpose-driven solopreneur who knows this road and the many hats it takes to build a successful business. Her growth mindset, decades of building communities, and supporting others, paired with her gifts of expert guests and constant need for creative marketing strategy set her up well for these opportunities. Find her on Instagram- @ShawnaPodcasts and @37by27.